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Counterpoint: Europe’s smartphone market slides additional in Q2


Q1 was the worst first quarter for smartphone shipments in Europe since 2013, primarily based on information by Counterpoint Analysis. Within the second quarter the market fell 13% in comparison with Q1 for a complete of 40.3 million models shipped – the worst Q2 since 2020.

In comparison with Q2 final yr, the market is down 11%, however that doesn’t paint a whole image of the attention-grabbing dynamics at work. The conflict, the shaky financial system and the resurgence of COVID-19 all hampered smartphone makers.

 Counterpoint)
Quarterly Smartphone shipments in Europe and alter in comparison with Q2 2021 (supply: Counterpoint)

At first look Samsung and Apple did okay – their shipments and market share rose in comparison with the identical interval final yr. Nevertheless, each confirmed a pointy decline from Q1 of this yr.

In Samsung’s case, Q2 2021 was its weakest quarter in over a decade since on the time the corporate was fighting shutdowns at its Vietnamese factories. That makes the numbers for this Q2 much less spectacular. There was one other issue at play – Samsung pulled out of Russia, which result in a decline in shipments in comparison with the primary three months of this yr.

The identical goes for Apple, in accordance with Counterpoint. Shipments rose on the again of the favored iPhone SE (2022), however complete shipments weren’t as excessive as they may have been since Apple withdrew from the Russian market.

 Counterpoint)
High 5 smartphone makers in Europe by market share, Q2 2021 vs. Q2 2022 (supply: Counterpoint)

Xiaomi skilled the other of Samsung’s scenario. Q2 2021 as its finest ever quarter on the European market, Q2 2022 not a lot. Nevertheless, the corporate benefited from Samsung and Apple’s withdrawal from Russia, which allowed it to ship extra models.

Oppo and Realme spherical off the High 5 and likewise had reverse fates. Oppo was hit exhausting by provide and manufacturing points in China, whereas Realme posted double-digit development on a yearly foundation.

“The scenario in Europe sadly stays bleak. Many nations in Europe are slipping nearer to recession, and home political tensions in quite a few nations past Russia and Ukraine are rising, for instance in France, Germany and the UK. We stay hopeful, although, that the underside has been reached and the trajectory ought to flip upwards quickly, however the restoration will possible be lengthy and sluggish,” mentioned Counterpoint Analysis’s Affiliate Director Jan Stryjak.

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