In Q2 2022, Europe smartphone shipments declined 11% in a Yr-Over-Yr comparability, however Apple handle to develop shipments and market share, principally due to its 5G-capable iPhone SE.
The info comes from a Counterpoint Analysis research; what’s fascinating about this report is that whereas the iPhone SE had dangerous reception within the US, it now appears Apple can thank this inexpensive 5G iPhone – not less than in Europe.
Though it nonetheless doesn’t appear the 5G iPhone SE will be capable to flip a billion Android customers into switchers, it helped the Cupertino firm develop 3% when in comparison with Q2 2021. Cargo share additionally grows from 21% to 24% YoY.
The research reveals the Europe smartphone market declined by 11% YoY and 13% QoQ to 40 million items in QW 2022, the bottom quarterly whole since Q2 2020, however each Samsung and Apple managed to develop shipments and market share YoY. Additionally they declined QoQ attributable to their withdrawal from the Russian market.
“It was a blended bag of leads to Q2 2022, and year-on-year comparisons masks advanced market dynamics. A lot has modified in Europe in comparison with final yr and even final quarter, each from an business and macro perspective,” mentioned Jan Stryjak, Counterpoint Analysis’s affiliate director.
Stryjak believes the scenario in Europe stays bleak for the remainder of the yr. “Many nations in Europe are slipping nearer to a recession, and home political tensions in quite a few nations past Russia and Ukraine are rising.”
The 5G iPhone SE launched in March. Obtainable from $429, the 4.7-inch telephone with a “basic design” has the A15 Bionic chip, a most important 12MP digital camera with Deep Fusion expertise, Sensible HDR 4, and iP67 water resistance certificates.
You possibly can learn the full report by Counterpoint right here.
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