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European iPhone shipments develop regardless of total decline in smartphone market

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Apple managed to develop iPhone shipments within the European market because the area’s broader smartphone business took a dive within the second quarter of 2022.

Amid a deteriorating macroeconomic local weather and geopolitical uncertainty, the European smartphone market declined 11% year-over-year in Q2 2022, based on new information by Counterpoint Analysis revealed Tuesday.

Notably, each Apple and Samsung really grew their total shipments and market share by 3% and 5%, respectively, through the decline.

Samsung remained the highest smartphone maker in Europe within the second quarter with 32% of the market. Apple got here in second through the fiscal interval with 24% of the market.

European smartphone market data via Counterpoint

European smartphone market information through Counterpoint

Counterpoint Analysis attributes Apple’s development to the third-generation iPhone SE, although different information means that higher-tier iPhone 13 and iPhone 13 Professional fashions are promoting unusually nicely in 2022 — at the least within the U.S.

“[The] state of affairs in Europe sadly stays bleak. Many nations in Europe are slipping nearer to recession, and home political tensions in quite a few nations past Russia and Ukraine are rising, for instance in France, Germany and the UK,” stated Jan Stryjak, Affiliate Director at Counterpoint. “We stay hopeful, although, that the underside has been reached and the trajectory ought to flip upwards quickly, however the restoration will seemingly be lengthy and gradual.”

Smartphone shipments in Q2 2022 versus Q2 2021. Credit: Counterpoint Research

Smartphone shipments in Q2 2022 versus Q2 2021. Credit score: Counterpoint Analysis

Different stories have recommended that Apple’s gadgets are persevering with to see cargo development amid falling smartphone gross sales. Again in April, Canalys reported that Apple was the one smartphone vendor to see shipments rise within the first quarter of 2022.



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