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Tuesday, March 21, 2023

Rank Monitoring Experiment: Search Quantity

There may be a whole lot of hypothesis in regards to the affect of rank monitoring on the reported search quantity of key phrases. On this experiment, I took two very carefully associated key phrases which had been initially not seen as two separate key phrases by Google and set them each to be tracked recurrently. I’m not going to reveal the precise key phrases however right here is an evidence for the readers to know their nature:

– key phrase 1: xxx xxx xxx uk
– key phrase 2: xxx uk xxx xxx

Firstly of this take a look at in late February 2018, Google was seeing key phrase 1 as a “correct” key phrase and reported the month-to-month search quantity for it as 720, whereas key phrase 2 didn’t get a search quantity of its personal and was seen as merely a variation of key phrase 1.

After common monitoring of each key phrases within the UK Google, listed here are the historic month-to-month search volumes for key phrase 1 as per Google AdWords key phrase device:

February 2018: 100 – 1K
March 2018: 1K – 10K
April 2018: 100 – 1K

Key phrase 2 nonetheless doesn’t get any numbers reported and is just dropped by the key phrase device, nonetheless if we set the utmost CPC as £100 and take a look at the following month’s forecast, we get the next:

Notice that at the start of the experiment, no impressions had been predicted for key phrase 2.

Within the meantime, Google Developments exhibits the next graph:

I.e. there is no such thing as a curiosity in any respect reported for key phrase 2. Seeing because the search quantity we’re coping with on this case is fairly low, this could be the explanation why Google Developments just isn’t reporting a lot as it’d merely be not delicate sufficient for these volumes.

It’s also fascinating to notice that the SERPs for each key phrases are (and have at all times been) fairly completely different. Additionally, there seems to be a a lot higher flux over time for the key phrase 2 SERPs.

Flux for key phrase 1 SERPs:

Flux for key phrase 2 SERPs:

My understanding is that Google does see the modifications within the search quantity and that is what’s mirrored within the AdWords visitors forecasts, nonetheless neither Google Key phrase Software’s nor Google Developments’ reporting is correct sufficient (both as a result of technical limitations or on objective, and even each) to point out them.

P.S. For the above experiment, I didn’t have Google Search Console impressions knowledge to verify or disprove something, however here’s a screenshot of impressions as reported by Google Search Console for a website I management that’s associated to a different related experiment – on this case, at first of March I began monitoring a key phrase with 0 search quantity (one thing no one ever searches for) the place my website seems within the SERPs – and here’s what we see within the Search Console:

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